When you say YouTube, most people think cat and DIY videos.
So how do you motivate people to see beyond the free YouTube they
already love to a brilliant new cord-cutting cable alternative
that requires additional download, sign-up, and (gasp) payment?
With a simple media buy and a perfectly placed logo behind home plate,
we made The World Series live broadcast look like a YouTube video.
Once we got the conversation going, we then followed up with banners,
social media, in-game signage, and pushtheplaybutton.com
to reinforce our claim that YouTube TV is the best place to watch cable-free live TV.
That's how. 
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