Huggies was a brand no one wanted to work on,
but to me that sounded like a challenge.
but to me that sounded like a challenge.
After a long battle "Geyser" was the first spot we sold.
People took notice, and the client wanted more.
People took notice, and the client wanted more.
"It smashes conventions." - Adweek
![](https://cdn.myportfolio.com/1a65329a7c0bcb259d441a5b77340c0b/b1f5e9b8ea692426fdae8cdb_rw_1200.jpg?h=1081ef39df5eb86f239e2448bf28f164)
Due to the video going viral, we made a documentary about the commercial’s infant star --
a 1-year-old with the rare talent to smile, giggle and piss like a racehorse.
The result? 1 freaked-out client and 1.1 million more views.
a 1-year-old with the rare talent to smile, giggle and piss like a racehorse.
The result? 1 freaked-out client and 1.1 million more views.
Geyser set the stage for the client to buy more fun work that worked.
![](https://cdn.myportfolio.com/1a65329a7c0bcb259d441a5b77340c0b/1af0e1de-e700-4db4-b30d-6695d0279446_rw_1920.png?h=bf1ac865eb482bbfa59f0636a54ed616)